NovoQuest offers a market presence and footprint for early stage software infrastructure and virtualization vendors in Europe, Middle East and Africa in a cost effective and efficient manner. Hereby minimizing their risk and at the same time maximizing their result. We achieve this through the unique offering of an experienced, knowledgeable and well known virtual team. The virtual team acts as their EMEA management, marketing and sales team and supports, markets, sells and maintains the product (introduction) and the relationship with the end customer. By utilizing a knowledgeable and developed channel, an excellent market position in midterm period of time is achievable.

 

When the decision has been made to enter the EMEA or European market the question raises on what the best, most successful and cost effective road-to-market is for your company. The right road-to-market depends on your technology and your goals but the two main possibilities are direct business or channel driven. Both of these will require you to hire personnel and with the direct business model you are immediately facing high costs and investments due to the large number of countries with different cultures and languages in the region. The channel model gives you more flexibility on hiring own personnel as you can - for a large part - rely on local channel partners/distributors, but still requires upfront investments and costs.

 

Ideally you would like to make a combination of direct business and channel to cover both short-, mid- and long term goals, without the risk of overlapping interests and high upfront costs and investments. The ability to have early customer wins combined with an accelerated (channel) market penetration is for most new software infrastructure and virtualization vendors part of their wish list. Of course, without the concerns of direct hire costs, high upfront investments, operational risks or overhead.

 

At NovoQuest we can minimize these risk and maximize your results through the offering of:

 

• Well known, experienced, successful team;
• Market and technology knowledge;
• Low initial costs (cash-flow effective);
• Main costs based on results; 
• Accelerated market penetration through existing (channel) relations;
• Virtual presence (dedicated virtual footprint);
• Time zone, culture and region sensitivity.

 

With many years of experience at different software vendors, the NovoQuest team will bring you thorough knowledge of the different EMEA markets, their software landscape, the partner channels and the buying processes.

 

Have NovoQuest contact me for more information!