Together we have build new channels, introduced innovative technologies and led market entries with and for multiple vendors in EMEA for over 15 years. We decided to establish NovoQuest to help potential emerging companies and startups with our "expertise and knowledge" to accelerate their market entry, while minimizing risk and maximizing result.

 

Rashied Akrum

Managing Partner & co-founder

 

With more than 25 years experience in leadership roles he has been successful in building European channels for new emerging technologies. He has an extensive entrepreneurial experience and for the last 15 years he has been building the EMEA channel for and with multiple IT software infrastructure vendors.

 

 

Business brief

In his last role as Vice President EMEA InstallFree, Rashied was responsible for establishing the EMEA footprint. Before this he spent more than two years with Microsoft to establish the Desktop and Application Virtualization market for Microsoft in EMEA, when Softricity was acquired by Microsoft. At his role as General Manager EMEA for Softricity, he’s been part of the team who created the Application Virtualization Market. Prior to joining Softricity he was one of the pioneers who introduced Citrix to Europe in the early 1990’s and has been involved in building the European channels since then. During this period, Rashied was the CEO of CDG Europe, a very well known European Value Added Distributor. Rashied has a degree in IT technology and an extensive experience in Marketing and Sales. He also conducted Strategic Business Administration at the school of Economics.

 

 

Carina Rozendaal

Managing Partner & co-founder

 

Carina Rozendaal has 17 years broad experience of sales, marketing and business development in the computer technology industry with a focus in the last 10 years on building EMEA channels for the software Infrastructure and virtualization market.

 

 

Business brief

In her role as Sr. Director Sales & Marketing EMEA at InstallFree, Carina oversaw all the commercial activities for the EMEA market. Before that the was responsible for the EMEA channel strategy, building and development for virtualization at Microsoft, right after the acquisition of Softricity, where she was Director Sales & Marketing EMEA. She has extensive experience in the areas of sales, business development and marketing within infrastructure and virtualization technologies like Softricity, Citrix and MS Virtualization. Rozendaal also brings her experience in channels in emerging technologies across Europe, Middle East & Africa with companies like CDG Europe, ASG Europe and Racal-Datacom. Carina has a bachelor degree in sales and marketing with the specialization international management from the University of Rotterdam.