Manchester, UK (February 1^st 2010) -  Avecto Ltd, the most trusted name in least privilege management for Windows systems, today announced the launch of their new Channel Program. Additionally, Avecto announced the appointment of two industry veterans from NovoQuest to lead this initiative - Rashied Akrum has been appointed Director of European Business Development and Carina Rozendaal has been appointed Director of European Channels. Both Akrum and Rozendaal bring a tremendous amount of experience to Avecto, with an extensive track record of developing profitable and sustainable partner channels for leading vendors such as Citrix, Softricity and Microsoft.

The Avecto Channel Program is available to distributors and resellers in mainland Europe and has been designed with the needs of today’s channel partners in mind, consisting of three levels of membership: Registered, Consulting and Privileged Partners.

In the market for least privilege management solutions, the unique ability to elevate Windows applications on demand, and manage user privileges centrally, has enabled tremendous growth for Avecto over last year. “Partly because of the Microsoft Windows 7 adoption, VDI interest and tighter security and compliance regulations, we see a growing demand for secure, compliant desktops that operate under the least privilege model. A skilled network of partners will enable Avecto to scale and meet the implementation and support demands of enterprise customers.” says Paul Kenyon, VP of Sales and Operations.

For distributors and partners the benefits include competitive margins, licensing programs, joint marketing, lead campaigns and comprehensive sales and technical support. “Partners are always in search for a competitive advantage and new innovative products, to build their business to the profitable next level. We believe that the Avecto Privilege Guard solution, combined with the attractive partner benefits in the program, will bring the essential value-add needed for a low risk/high return to partners who are focused in the security and desktop market.” says Rashied Akrum, Director of European Business Development.

About Avecto

Avecto is a pioneer in privilege management, helping organizations to deploy secure and compliant desktops and servers. With its innovative Privilege Guard technology, organizations can now empower all Windows based desktop and server users with the privileges they require to perform their roles, without compromising the integrity and security of their systems.

Customers of all sizes rely on Avecto to reduce operating expenses and strengthen security across their Windows based environments. Our mission is to enable our customers to lower operating costs and improve system security by implement least privilege. Avecto is building a worldwide channel of partners and system integrators and is headquartered in Manchester, UK, with offices in the US and the Netherlands. For more information, visit www.avecto.com.

For more information please contact:

Avecto General: Donna Shaw, +44 (0)845 519 0114, pr@avecto.com

Avecto Channel: Carina Rozendaal, +31 (0)621 527 426, carina.rozendaal@avecto.com

Alliance offers emerging technology companies a unique worldwide international expansion team, delivering efficient, effective high Market Entry services across APAC and EMEA.

Dordrecht, Netherlands/Brighton, Australia, November 9, 2009. -  NovoQuest and AsiaFootPrint have formalized an alliance forged in 2006 when the two teams spear headed Softricity’s expansion into APAC and EMEA. (Asia Pacific and Europe, Middle-East and Africa). Both companies have a solid track record with very experienced management teams whom have at least 15 years experience in successfully bringing new emerging technologies (like Ardence/Citrix, Softricity/Microsoft Virtualization, Virtual Iron/Oracle, Trigence and CDG) to their respective markets. The combined expertise provides an excellent platform for vendors to enter both APAC and EMEA in a cost effective and efficient manner.

“Working with AsiaFootPrint will enable our customers to instantly have a global reach while minimizing their investments” says Rashied Akrum Managing Partner NovoQuest. For emerging technology vendors, the ability to compete in today’s global marketplace is as much a matter of market awareness as it is one of individuality, quality, or price. Those who can benefit from their product or service need to be aware of what they have to offer and that they are present in their market. Potential customers must be taken through the stages of awareness, intent to purchase, and product trial.

The ability to have early customer wins internationally combined with an accelerated (channel) market penetration, without the concerns of direct hire costs, high upfront investments, operational risks and overhead is key. Having two Market entry service agencies in two different parts of the world, working under the same philosophy and collaborating to ensure your worldwide international expansion adds significantly to the success and growth of the vendors’ business. “While covering the APAC market for our customers, we can now offer them a similar market entry model for the EMEA market” says Craig Stockdale CEO AsiaFootprint

About NovoQuest

NovoQuest offers a market presence and footprint for early stage software infrastructure and virtualization vendors in Europe, Middle East and Africa in a cost effective and efficient manner. Hereby minimizing their risk and at the same time maximizing their result. NovoQuest achieves this through the unique offering of an experienced, knowledgeable and well known virtual team. The virtual team acts as the vendor’s EMEA management, marketing and sales team and supports, markets, sells and maintains the product (introduction) and the relationship with the partners and end customer.

About AsiaFootPrint

AsiaFootPrint provides a range of hands-on services focused on accelerating growth for emerging technology companies across the Asia Pacific Region. From start-up to roll-out, inception to transaction, AsiaFootPrint offers unique value to companies at the early stage of their development lifecycle.We provide on the ground senior management, experienced local resources and tailored infrastructure to assist technology companies enter the Asia Pacific Markets and expand their operations internationally.

Press contacts:

NovoQuest: Carina Rozendaal, carina@novoquest.com, +31621527426.

AsiaFootPrint: Craig Stockdale, cstockdale@asiafootprint.com, +61418390354

NOVOQUEST HELPS EARLY STAGE SOFTWARE INFRASTRUCTURE AND VIRTUALIZATION VENDORS TO MINIMIZE THE RISK AND MAXIMIZE RESULT WHEN ENTERING THE EMEA MARKET

Dordrecht, Netherlands, October 5, 2009. - Longtime software infrastructure and virtualization pioneers Rashied Akrum and Carina Rozendaal started up NovoQuest.

“In the current market conditions, where many large industry players such as Microsoft, Oracle, Sun etc have had to take measures to ensure profitability and ability to grow the business moving forward, it only makes sense for early stage IT/software vendors to enter a new market in a cost-sensitive and effective manner.” says Rashied Akrum, Managing Partner and Co-Founder of NovoQuest.

When the decision has been made to enter the EMEA or European market the question raises on what the best, most successful and cost effective road-to-market is for vendors. The right road-to-market depends on the technology and the company goals but the two main possibilities today are direct business or channel driven. Both of these will require vendors to hire personnel and with the direct business model they are immediately facing a high costs and investments due to the large number of countries with different cultures and languages in the region. The channel model gives vendors more flexibility on hiring own personnel as you can - for a large part - rely on local channel partners/distributors, but still requires upfront investments and costs.

NovoQuest takes away these barriers and leverages all the knowledge and experience to represent IT/Software vendors as a virtual team that supports, markets, sells and maintains the product and the relationship with the end-customer and channel to market. And this with much lower (at least 50%) and more predictable costs. As time is of the essence, we also guarantee that the NovoQuest team will be up-and-running with their technology, business and strategy within a short period of time, accelerating the market entry.

The executive team

“The NovoQuest team is experienced, enthusiastic and knows what it takes to bring new vendors to EMEA. They built Softricity’s EMEA channel overnight and added over 40% of revenues to the bottom line.” says David Greschler, co-founder Softricity.

Rashied Akrum, Managing Partner & co-founder, brings more than 20 years experience in leadership roles he has been successful in building European channels for new emerging technologies. He has an extensive entrepreneurial experience and for the last 15 years he has been building the EMEA channel for and with multiple IT software infrastructure vendors. Carina Rozendaal, Managing Partner & co-founder, has 15 years broad experience of sales, marketing and business development in the computer technology industry with a focus in the last 10 years on building EMEA channels for the software Infrastructure and virtualization market.

Together Rashied and Carina have successfully build new channels, introduced innovative technologies and led market entries with and for multiple vendors in EMEA, like Citrix, Microsoft virtualization, Softricity and InstallFree for over 15 years.

About NovoQuest

NovoQuest offers a market presence and footprint for early stage software infrastructure and virtualization vendors in Europe, Middle East and Africa in a cost effective and efficient manner. Hereby minimizing their risk and at the same time maximizing their result. We achieve this through the unique offering of an experienced, knowledgeable and well known virtual team. The virtual team acts as their EMEA management, marketing and sales team and supports, markets, sells and maintains the product (introduction) and the relationship with the partners and end customer.

By utilizing a knowledgeable and developed channel, an excellent market position in midterm period of time is achievable. The ultimate goal is to have a self sustaining, repeatable and profitable business in EMEA from which the software infrastructure and/or virtualization vendor can build further. We also offer similar and connected services to Value Add Software Distributors and the IT Channel Partners for their markets

Press contact: Carina Rozendaal, Novoquest, carina@novoquest.com, +31621527426.